Steve Brown of http://www.smallbusinesselite.co.uk presents more business marketing news. Today’s news covers an write-up published today on Business News Daily called 4 Content marketing Secrets Every Small Business Owner Should Know by Nicole Fallon.
1) Quality and originality are critical. If business owners are providing the identical information as their competitors or curating content from their competitors your new content will probably end up being lost in the echo of repeating articles.
What the search engines are searching for is high quality original content that gives value to the users experience.
Now for a company owner writing completely unique content doesn’t mean having to create some thing from scratch. You’ll be able to take a piece of content that is pertinent to your company and add your viewpoint which in turn makes it unique and also just as important adds your voice to the articles and so your audience starts to know, like and trust you.
2) Relevancy is very important. Your articles needs to be highly relevant with regard to your audience. Find content that your market will really want to read as well as find interesting or else you will probably discover it drops away.
3) Contextual Intelligence and Automation. Right now there is plenty of software program readily available that assists you with locating content and your the actual content generation and if you plan what you are intending to write about or talk about you can get your current audience to convey to you what they desire more of. For example Nicole Fallon uses the example of music where the audience feeds back what they actually want to hear through providing real-time feedback on which songs they like or aren’t keen on.
4) Visual Content. The most important surge is in video and when a survey was performed by Trapit 82% of the actual respondents thought that content was much more likely to be consumed if it was visual.
That is why video is really an important part of your marketing strategy and content marketing. Just as important is that you have produced a video pertaining to your goods or one of your services you can very easily have the actual video transcribed resulting in more original content for you to share across all of your marketing platforms as well as your video.
If you want to know more about content marketing and ways to use it to promote any business pay a visit to http://www.smallbusinesselite.co.uk
If there is any sort of difficulties, the video is also offered at the following web link