Proof that online advertising continues to be one of the biggest growth areas is explained in this report by the Internet Advertising Bureau.
Although this report originated in Australia the important facts are the same no matter what country reports them. The internet is where major companies are spending their advertising budgets as many have already seen the evidence that online advertising and marketing works.
Perhaps one of the best benefits of online marketing is that with all the analytic tools available it is so much easier to track your roi.
Even for local businesses in Swansea simple Google Adwords campaigns can bring back the data and information you need to maximise your online marketing.
INTERNET: The online advertising industry has defied the soft advertising market, registering a record third quarter with revenue growing 20 per cent year on year. Marketers spent $688 million online in the quarter ending on September 30 according to the Internet Advertising Bureau, and the industry remains on track for total expenditure to break through the $3 billion barrier by the end of the year.
Online Advertising: Bigger Than TV?
A report released by the Kesley Group in 2009 showed that the amount of money being spent on online advertising now equalled and was surpassing TV advertising revenues.
You only have to look at TV adverts these days to realise that advertising agencies have realised that getting potential customers to visit a website or fan page on Facebook delivers the best return.
Business owners in Swansea should observe what the major players are achieving and adopt these methods at a local level.