Local Business Marketing

Swansea Web Design: Mobile Marketing Driving Big Changes

Swansea Web DesignUp until this year and Swansea web design was all about the internet and how any small or local business in Swansea could sell their goods or services online. This may have simply been a website advertising their goods or services, or for the more marketing savvy, some for of data capture such as email addresses.

Today however the market has moved forward with an incredible choice of mobile devices such as ipads, and iphones to name just one brand.

Frédéric Filloux makes some interesting points about future web design and web development so maybe it is time for a change.

Frédéric Filloux: The rise of the mobile web could mean better-looking sites – smaller screens can attract fewer, higher-value ads.

Web design is in bad shape. In the applications boom, news-related websites end up as collateral damage. For graphic designers, the graphics tools and the computer languages used to design apps for tablets and smartphones have unleashed a great deal of creativity. The transformation took longer than expected, but great designs begin to appear in iPad applications (in previous Monday Notes, we discussed Business Week+ and the new Guardian app). The best applications get rid of the print layout; they start from a blank slate in which a basic set of rules (typefaces, general structure of a page, colour codes) are adapted to the digital format. Happily, we just stand at the very beginning of a major evolution in news-related graphic design for apps. And this new world proves to be a killer for the traditional web which, in turn, seems to age fast.

The graphic evolution of the web must deal with two negative forces: its language framework doesn’t evolve fast enough, and it faces the burden of messy advertising.

Less than a year ago, the potential in the latest iteration of HyperText Markup Language AKA HTML5 thrilled everyone: it was seen as the decisive, if not definitive, upgrade of the web, both functionally and visually. Fact is, it hasn’t taken off – yet. Reasons are many: backward compatibility (not everyone uses the latest web browser), poor documentation making development uncertain, stability and performance issues. There are are interesting initiatives but nothing compelling so far. None of the large digital media have made the jump.

For advertising, the equation is straightforward. The exponential rise of inventories coupled to fragile economic conditions have pushed ad agencies to ask more (space) for less money. And, for creativity, progress has been flat.

The result is this:

This is the first screen of the French website 20 Minutes’ home page. It is a good site, doing quite well audience-wise, but which yields too much to advertising. In its case, the page carries an “arch” that frames the content; and, for good measure, a huge banner is inserted below the main header. If you mask the ad, it looks like this:

The weird thing is this: On the one hand, web designers seem to work on increasingly large monitors; on the other, the displays used by readers tend to shrink as more people browse the web on notebooks, tablets or smartphones.

The result is a appalling when you try to isolate content directly related to the news. In the series of screenshots below, I selected the first scrolls of pages as they render on my laptop’s 15″ display. Then, I overlaid a red mask on everything but the news content: ads, all sorts of promotions, large white spaces, headers and sections lists are all hidden away.
Please note that, because of file-size constraints, the newsletter version of the Monday Note displays a small selection of screenshots. Go to MondayNote.com to see the full set.

Not surprisingly, digital products of organisations that carry strong editorial values are the most parsimonious when it comes to hosting ads


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Swansea Web Design: Designing For The Mobile Expansion

Any Swansea web design has to be planned around the continuing growth of mobile devices if the website design is to achieve the maximum results.

We have already seen how restaurants and other entertainment venues are maximising mobile phones but mobile devices are becoming more versatile so you need to plan your web designs around your changing marketing environment.

For further information simply download our free guide.

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